A snacks & beverages store
StoryBites
🍪 Bringing Bites to Life with Bold Identity
StoryBites is a fresh-faced snacks & beverages brand on a mission to create joyful, flavorful experiences for everyday moments. From their launch, they set out to build a vibrant and dynamic brand — one that feels alive, uplifting, and full of personality.
Our studio partnered with StoryBites from the ground up to craft a strategic and visual identity that captures their playful spirit while positioning them clearly in the market.
Project Scope
Brand Identity Design
To bring the StoryBites personality to life, we created a colorful and cheerful visual system paired with hand-drawn illustrations — echoing the spontaneous joy and friendliness of the brand. Every element was designed to spark connection, emotion, and a sense of fun.
The logo is a standout feature — playful, bold, and full of meaning.
The letter "O" becomes a mouth with a tongue, playfully biting into the “T”, suggesting the idea of "Bites" and "Tasty Moments." It’s a literal taste of the brand’s joyful attitude and bold approach to everyday snacking.
The brand voice is upbeat, human, and encouraging — helping StoryBites connect meaningfully with their audience through empathy and inspiration. Whether through packaging copy, web content, or social media messaging, the tone stays consistent: joyful, bold, and full of flavor.
We kicked off the collaboration with a branding workshop, where we defined: Brand story, Mission & vision, Core values, Target audience, Tone of voice, Market positioning
From there, we translated strategy into design — shaping a visual language that reflects their brand personality: Innovative. Inspirational. Empathetic.
