Costa Wine | Tomo Studio

Things we did

Shopify Store Development & Design

Industry

A Premier Wines & Spirits Store

Year

2024

We partnered with Costa Wine, to translate their boutique physical presence into a high-converting, lifestyle-driven Shopify experience. Our goal was to blend classic wine heritage with modern e-commerce trends to capture the city’s sophisticated mid-to-high income enthusiasts.

A Classic yet Trendy Identity

The visual direction for the store was carefully balanced to feel both timeless and contemporary. By utilizing a "classic-meets-trendy" aesthetic, we ensured the site appeals to seasoned collectors while remaining approachable for a new generation of wine lovers looking for style and substance.

Narrative-Driven Curation

Beyond a simple product grid, the homepage features high-impact key visuals and a unique "Occasion Highlight" section. Whether the customer is planning a wedding, a party, or a cozy "Netflix and Chill" night, we curated tailored suggestions that bridge the gap between product and lifestyle.

Discovery-Focused Navigation

To simplify the vast world of viticulture, we customized the navigation for intuitive discovery. Customers can explore the collection by grape variety, origin, or flavor profile, while advanced pricing filters on listing pages allow for a personalized shopping journey that feels curated rather than cluttered.

The Connoisseur’s Detail Page

Recognizing that wine enthusiasts value data as much as taste, we redesigned the product detail pages to highlight essential technicals. By prioritizing flavor profiles, grape origins, and tasting notes, we empower customers to make informed, confident purchasing decisions.

Empowering Brand Ownership

We provided a complete Shopify setup paired with comprehensive one-on-one training, ensuring the Costa Wine team is fully equipped to manage inventory, update editorial content, and scale their digital presence with ease.

By marrying intuitive functionality with a compelling brand story, we transformed Costa Wine’s digital storefront into a seamless extension of their premium hospitality.