Proper Pasture | Tomo Studio

Things we did

Shopify Store Development

Social Media Management

Print Graphic Design

Industry

An Online Organic Meat Store

Year

2022

Proper Pasture is more than an online meat store; it’s a mission-driven platform for regenerative agriculture and animal welfare. We stepped in to bridge the gap between their organic values and their digital presence, transforming a basic storefront into a premium, story-led shopping experience.

Grounded Visual Identity

Starting with their existing logo, we deepened the brand’s roots by introducing a palette of organic earth tones. We designed custom, hand-drawn icons to break down complex agricultural concepts, adding a human, artisanal touch to their digital and physical touchpoints.

The Brand Pitch Deck

To help Proper Pasture scale, we developed a comprehensive brand pitch deck. This strategic tool clearly communicates their commitment to eco-friendly, pasture-raised meats, allowing them to share their vision for environmental regeneration with potential partners and high-value clients.

A Seamless Shopify Revamp

We completely overhauled their Shopify store, prioritizing a mobile-first user experience. By reorganizing the navigation and introducing cozy, inviting typography, we created an intuitive flow that guides customers from the brand story directly to a frictionless checkout.

Beyond the Screen

Our partnership extended into the physical world through holistic design services. From social media content that inspires healthy living to tactile product booklets, packaging, and business cards, we ensured the Proper Pasture identity remained cohesive at every brand touchpoint.

Education Through Storytelling

As a value-driven brand, education was key. We customized dedicated "story pages" to explain regenerative farming and animal welfare. Using engaging graphics and informative content, we transformed complex mission statements into digestible, visual narratives that build consumer trust.

By blending strategic storytelling with a modern e-commerce overhaul, we transformed Proper Pasture into a resilient, value-led brand.