Thumb & Index

Things we did

Branding & Visual Identity

Industry

F&B

Year

2026

Thumb & Index turns creative catering into an experience to be touched, tasted, and remembered. For this sensory-led brand, Tomo Studio built an identity that brings food, art, and human connection together through a playful yet refined visual world.

A tactile idea for a tactile brand

At the heart of Thumb & Index is the art of touch: the small, instinctive gesture of picking up a canapé, sharing a bite, or reaching towards something beautifully made. We translated this idea into a brand story that feels intimate, curious, and open to connection, positioning every dish as more than something to be served—it becomes an invitation to engage.

A sensory journey, made visible

The identity was shaped around Thumb & Index’s ambition to make dining inviting, interactive, immersive, and inspiring. From fashion launches to corporate gatherings and private celebrations, the brand needed to move naturally across different settings while keeping its distinctive point of view. The resulting system gives the experience room to evolve, turning each event into a moment of edible art, conversation, and discovery.

Playful details within a classic foundation

The logo combines a classic serif foundation with unexpected, interactive details: a wine glass and canapé nestled between “Thumb” and “Index,” as if the wordmark itself were hosting a small gallery of edible art. The hand-drawn icon captures the same spirit, with a thumb and index finger delicately holding the “&” symbol—or reaching for a canapé. Minimal but expressive, it brings the brand’s philosophy of touch into a single memorable gesture.

A palette inspired by the feeling of art

Inspired by the colours of a painter’s canvas, the palette is designed to linger in the mind like an artwork remembered long after a gallery visit. Soft Vanilla and Burnt Orange form the expressive core, while Golden Olive, Rustic Chestnut, and Charcoal Gray add depth and balance. Across the identity, from the minimal menu to the connected name-card concept, these details create a world that feels sophisticated, tactile, and made to be experienced.

Extending the experience beyond the table

As Thumb & Index expands into retail, the identity continues to turn everyday treats into moments of discovery. The connected name-card concept translates naturally into packaging, creating a tactile and memorable interaction that feels both stylish and unexpected. Through these details, the brand brings the same sense of artistry, curiosity, and connection to every touchpoint—from high-profile events to the small pleasure of opening a beautifully made product.

“Thumb & Index is where a bite becomes a gesture, and a meal becomes a memory. By bringing together food, art, and connection, the identity makes every encounter an invitation to feel something.”

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