Knock Knock | Tomo Studio

Things we did

Brand Identity Design

Packaging & Print Design

Shopify Store Development

Industry

A Custom Paw Print Jewelry Brand

Year

2024

We partnered with Knock Knock to create a warm, inviting identity celebrating the bond between pets and their owners. Our goal was to blend a cozy, friendly aesthetic with a high-end Shopify experience that champions local craft and animal welfare.

Playful & Symbolic Logo

We designed a modern, energetic logo using a sleek Sans Serif font, featuring two connected "K"s to symbolize an unbreakable bond. By subtly rotating the "n" and "k," we mimicked the playful movement of paws, infusing the brand with a lively and adorable personality.

Motion with Meaning

To bring the brand to life, we developed a charming motion graphic where the leg of the "K"—shaped like a paw—playfully "knocks" on a door. This movement triggers a cheerful reveal of the full logo, perfectly capturing the brand’s name and its spirited, welcoming nature.

Vibrant Color & Storytelling

We selected a palette of vibrant blue and orange to communicate a sense of modern energy and warmth. These colors are paired with minimalist line illustrations of cats and dogs on the packaging, serving as a beautiful visual tribute to the connection between pets and their humans.

Bespoke Shopify Experience

We built a playful yet elegant Shopify store that guides users through a seamless shopping journey enriched by hand-drawn illustrations. The site emphasizes storytelling, ensuring that the brand’s mission and heart are felt on every page, from the homepage to the final checkout.

Personalized Product Journeys

To highlight the custom nature of the jewelry, we developed a specialized product details page. This allows customers to easily personalize their unique paw print pieces, creating a tailored and sentimental experience that empowers pet owners to create their own lasting keepsakes.

"Through thoughtful design and motion, we turned a brand identity into a heartbeat—capturing the playful spirit of our pets in every stitch of the digital and physical experience."